Marketing & PR

Brand journalism at baptistjax.com/juice
Read all stories by Katie McPherson here.

Sponsored posts with Jacksonville Moms Blog
Run for kids like Cole in the Wolfson Children’s Challenge
Gunnar is a runner thanks to prosthetics
Take the flu seriously, for you and your kids
Buyers with babies, beware
Making home a safer place for children with asthma
When Wolfson gets better, Jax kids get better
Pelvic Floor Health for New Moms: What’s Normal, What’s Not, and When to See Your OB/GYN

Graphics copy
Infographic: Asthma-proof your home
Wolfson Children’s Hospital partnerships one sheet

Media Relations
2018: As half of the PR team of two, we garnered more than 477,596,000 impressions through proactive pitching and responding to media inquiries. This amount of exposure is valued at more than $1.6 million in advertising dollars according to industry standards.

Campaigns
New Life in North Jacksonville – Earned Silver Aster Award, 2018, Total Advertising Campaign category

Sponsored posts with Jacksonville Moms Blog
Fostering Stronger Bonds with a Gentle Touch
Self-care After Giving Birth: Expert Advice From Real OB/GYNs
Your Delivery, Your Way

Patient and provider stories
UF Health Jacksonville patient redefines life with MS
Baby born at UF Health North during height of Hurricane Irma
UF Health North Labor and Delivery unit now open and welcoming new life
New hospital designed to heal
UF Health Jacksonville physician uses distraction to prevent pain in pediatric patients
Virtual reality training enhances communication skills for surgery residents
UF Health partners with local providers to meet pediatric mental health needs
Sen. Bill Nelson visits UF Health Jacksonville to discuss opioid-addicted babies
UF Health Jacksonville and TraumaOne honor JSO officer for saving life
TraumaOne initiative teaches bleeding control to the public

Infographics
Labor and Delivery vs. Birth Center infographic
TraumaOne by the Numbers infographic

Webpage content writing and art direction
Labor and Delivery with custom RSVP platform
UF Health Pediatric Weight Management Center
UF Health Center for Reconstructive Surgery
Virtual Visit
Women’s Specialists – North
Your Delivery Your Way at UF Health North

Billboards
Labor and Delivery
UF Health North
UF Health North opening soon announcement

Print pieces
Nursing Annual Report FY 2017
Nursing Annual Report FY 2016
Nurses Week ad for Times Union
August 2017 North L&D ad
April 2017 North ad
February 2017 North L&D
TRICARE accepted at North

Ocala Style Magazine, ocalastyle.com

Advertorials
CBC National Bank Advertorial 5.16
SOAP 4.16
Dr. Doug Swinson Health Pros Who Know 3.16
Life Care Center Advertorial 2.16
Surgical Consultants of Central Florida Advertorial 6.15
Village Ford Print Ad